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We are an authorized LO/JACK early warning installation Facility. "Get it, And get it BACK"
NOW OPEN SUNDAYS 11:00AM TO 4:00PM FOR BIG SAVINGS SCOOTERS UP TO 132 MPG ALL ATVS MUST GO, AS LOW AS $2599 AN BIG REBATES DRIVE SAFLEY 
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| What some of our customers say about our dealership.
To add a testimonial of your own, submit it on the Customer Survey Page.
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"I recently sold my first motorcycle and was in the market for a larger second cruiser. I had a limited budget, a brand of motorcycle in mind, and spoke with Cody, They had an Iron 883 in stock which I was able to pick up for a very reasonable price. Their sales team is very knowledgeable and answered all of my questions. I would highly recommend anyone looking for a first, second or third motorcycle to check here first. Ask for Cody or Ron and they will try to work with your budget and match you with the best possible motorcycle. "
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By: Jody Chesapeake,VA
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"The Total Package!! Johnny has bent over backwards to help me every step of the way through my purchase and I can't think him enough for the efforts he has made to make this girl's smile even brighter!! I don't know whether to brag and give specifics to show how high the bar is so he has to reach it for every sale but it's up there:) No pressure during the sale which is one of a buyer's biggest desire and will keep them coming back!! I told them what I was looking for and that's what they showed me...not everything else under the sun! They got me into a Yamaha FZ6R and I LOVE IT!! Handles smooth and steady and it's just what I was hoping for! I truely appreciate everything, in particular, what Johhny has done for me. I look forward to continuing to business with them in the future!!"
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By: Sherry Yorktown,VA
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""Hey anyone looking for a great place to purchase some very nice motorcyles, atv, scooters etc." Look no longer please stop by Sunrise and see my saleman " Chris" he is really a straight up guy, and after you made you purchase you have to stop by the parts counter and see a very NICE young lady by the name "GLORIA aka GLO." I guarantee she get a smile or laugh from you no matter how you feel. I just purchased a Victory Cross Country from this nice group of people, everyone here is a very great to deal with. Thanks, Chris, Glo, and Gary you all have my business. Jeff"
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By: Jeff Hertford,NC
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"I went into Sunrise as the first stop in my shopping for my first bike. I was so impressed by the honesty and forthrightness of Johnny, the sales rep, that I came back. I ended up buying 2 bikes and Johnny helped me with everything including new gear. The whole staff came together to make me some sweet deals and get my financing worked out. The whole experience was awesome and I highly recommend them. "
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By: Kyle Norfolk,VA
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"I have wanted to get a bike for awhile and this place was deffinetly the gratest i have been to. jake was deffinetly the best salesmen i have delt with in a long time. there was zero pressure to buy and he was willing to work with me #1 all the way i purchesed my first Bike from him and no regrets couldnt be more satisfied. thanks to jake"
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By: Brent virginia beach,VA
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"My experience at Sunrise was AWESOME! Johnny and Cody were so professional. I never felt any pressure to buy. They genuinely cared about what I wanted and helped me find the bike and accessories that suited me perfectly. They also made me a terrific deal, saving me hundreds over the dealer here in Newport News. Plus, there was no funny "dealer math". The price we agreed on was the price I paid! I will definitely recommend Sunrise to all my friends and I have absolutely no problem driving to Norfolk for all my servicing and accessories. Oh, and I LOVE my bike! "
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By: Missy NEWPORT NEWS,VA
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"I came in looking to buy a bike and talked to Cody he was great and never tried to push me into a quick sale, a couple days later i was contacted by Jake t come down and check out a couple bikes there so i did. Jake was great at explaining everything to me and helped me to get my Kawasaki Zx6r that ive wanted for a while. Great Salesman A++++"
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By: Jason chesapeake,VA
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"After laying down my R6 with only liability(lesson learned), not having the money to get it repaired and it holding up a spot in my garage, I figured what do I have to lose I will just stop by this business to see what they can do. I was about .2 seconds in the door before meeting Jake and he asked what "they" could help me with. So I explained the above situation and then he introduced me to Cody, he talked a good game as you would expect from a salesman but lo and behold; An actual genuine person is what he is. I came back the next day and completed all business with Johnny and Cody because Jake had previously informed me he would not be there. I could not tell you who actually sold me my bike because the entire business is why I bought my new R1. I walked in with a wrecked OLD R6 and rode out on a NEW R1. Not one person in the shop was pushy or in a hurry to make a sale, actual genuine people from the owner to Cody, Steve, Jake, Johnny and Chris. (You guys should hold a class on professionalism for the other dealerships, on second thought just keep doing what you guys are doing and eventually you will have everyone's business.) Thank all you guys for all your help and time. I will gladly share my experience with everyone I know and hopefully bring you guys more business which you all deserve.
GO NAVY BEAT ARMY,
GO BUCKEYES
R/
Frankie"
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By: Frankie Norfolk,VA
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"I purchase a 2011haybuas and and i deal with Johnny, It was a good experiew . He help me with my need and my need was speed. I don't think you can go wrong with sunrise cycles, [Best around] "
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By: Joe Gloucester,VA
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"I brought my first Bike from sunrise. JAKE was cool as hell. He made everything simple and took the time to explain the diffrent types of bikes to my wife and I. Just because i paid cadh Jake didnt try to jack the price up, or try to sell me something that I wasnt ready for, Instead he showed my a kawasaki 500r ninja that had very low mileage. That he said would be a good first bike. I look forward to returning to them to get a bigger bike now that im more experienced. So go ask for JAKE......... But whoever you get I'm sure they will be fair and take care of you...( And dont forget to get ya helmet).... Eddie Cox "
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By: eddie va beach,VA
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"I have purchased two cruisers from Jake within the last nine months. He and Cody were tireless in ensuring that I got the bikes that I wanted and were best for me, a 67 year old who recently returned to riding. These guys were great. Never a need to look elsewhere,"
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By: Anonymous Virginia Beach,VA
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"I would like to thank Jake and Cody at Sunrise Cycles for making my experience and my fiance's experience there a positive one. We had gone to another motorcycle dealership earlier that day and they were very cold, and it left me uncomfortable.
But from the time we stepped into the parking lot, we were greeted by Jake, and it seemed like purchasing a new bike was easy! It made us want to buy another bike, b/c this process was so easy! When we're ready to purchase another bike we will definitely return to Sunrise!
Thank you!!"
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By: Jennifer and Brent Yorktown,VA
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"just bought a 09 r1 last weekend from sunrise the salesmen and the manager are awesome people and are great to deal with the salesmen i bought the bike from jonny even called a few day later check on the bike and see how i like it. if i bought another bike i would buy it there! thanks sunrise cyles"
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By: josh fincastle,VA
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"fantastic dealership, great people, go out of their way to get you what you want at an affordable price"
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By: Kevin Suffolk,VA
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"This was my first experience with purchasing a bike from sunrise cycle. It was a great experience for myself and my wife. Our salesman (Johnny) was very professional and the sales manager (Cody) was one of the best sales teams I've ever dealt with. They were very friendly and professional and went way above and beyond anything i ever expected when it came to helping me to get the bike i wanted. Two huge thumbs up to you guys! I will definetely be back in the future for another bike and recommend them to everyone! "
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By: Kevin Suffolk,VA
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"This is bike number 4 from Sunrise, the second time I bought one from Jake. I got a great deal on the bike, parts and labor. Great guy to work with. He knew what I was looking for and my style when it came to colors and gear. He took me around to the other departments to show me what's new and put me in touch with the guys to help me pick out and order what I wanted. I get all of my service done here as well. From routine intervals to diagnostics when I come across a problem. Sunrise is the only place I go for sales or service."
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By: J Norfolk,VA
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"I purchased my 2nd bike from Sunrise cycles and my purchase was great! Went back to Aaron again since he did such a wonderful job the first time. Very happy with my trade in and my purchase and the financing was great!!! "
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By: kathy chesapeake,VA
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"SELBY!!!!!!!!!! The man is back!! Anyone reading these testimonials should check out and ask for Selby...been dealing and going in Sunrise to talk to the man for 6 or 7 years...i guarantee noone has a higher satisfaction rate and customer referral rate that he does...he was out for a year for medical issues but i went in Saturday for their summer show and was stoked to see him back and healthy.....Im in the Navy and have been for 10 years and he has supported local rides and done everything he could for us military dudes....you'll be treated right and have a good time if you deal with Selby...I guarantee it!!!!!!!!"
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By: Nick ,XX
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"I want to express my deepest appreciation to Sunrise Cycle service department particularly their shop manager, Gordon. This team standsby their work and provide outstanding follow up if required. They are a great team that put customer satisfaction first."
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By: Thomas Hampton,VA
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"This was the first time purchasing a motorcyle and I couldn't ask for a more relax feeling about my purchase. I went into the show room knowing how much I wanted to spend and ready to stick to my guns... My husband spoke to Aaron on the phone, told him what we were interested in so he would be ready for us. I arrived at the store sooner than my husband so Aaron showed me the bike that we had inquired about.. The bike was nice but I wanted to look at something a little larger, so Aaron took me around the show room and told me about any of the bikes that I seem interested in... I felt no pressure, he wasnt in a hurry to make a sale, I wasn't in a hurry to buy... very relaxing. Long story short,, I did find a beautiful bike, in my price range.. service manager worked within my budget.. they sold a bike and made a women happy... once in a life time experience. I will go back again when I'm ready to upgrade again. "
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By: KATHY CHESAPEAKE,VA
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"There is no better place to purchase a cycle then from then Sunrise Cycles. We just purchased our 3rd and 4th cycle from Sunrise. Chris Bailey is the man and has taken care of us each time and goes out of his way for us each time. We went in to buy 2 Yamaha V-star 1300's but they had 1 Blue Yamaha 2010 Raider S they just put on the floor. When I saw that bike Saturday I new that bike was mine. I took that bike home Monday and Chris order my wife the 1300 and Tuesday she was riding her new 1300 home. We both are having a blast on our new bikes. So if you our looking for the best place to go to purchase your new motorcycle "Sunrise Cycle" is the best in town and ask for Chris Bailey and enjoy the service they provide each and every time."
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By: Howard Suffolk,VA
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"Sunrise rocks! During the purchase of my new Kawasaki 250R I have been impressed time and time again from all around the dealership. Jake and the guys at accessories have been extremely patient, listened as I was struggling with my questions, helping sincerely, I could not detect any trace of pressure so common today. Jake could sell the building and the neighbors' with it if somebody would let him. All his comments, offers, responses were well timed and helped the process till the last minute. Overall; I have been looking, and could not believe that this type of customer service still exists in America. "
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By: Istvan virginia beach,VA
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"WOW! What a top notch experience! I went to Sunrise Cycles a little unsure of what to expect due to the negative experiences from many other dealerships in the area (or negative comments I had heard). When I walked in they welcomed me but didnt rush me like a piece of meat. There was no pressure at all. Jacob Mart was friendly and really took care of me and my family. There was no B.S., and he was a straight shooter from the get-go. Even though I'm comming from Williamsburg, I dont think I'll be going anywhere else! Thanks guys....cant wait to hit the trails with my son.
-Chris (new KX85) and 5 yr old son Jackson (new TTR50)
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By: Chris WILLIAMSBURG,VA
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"First time I've ever bout a new anything I dealt with Chris he was great friendly and willing to help walk me through the process never wanted me to feel uncomfortable about buying and if I was he would answer my questions straight forward no side talking or any of that. The sunrise staff seems to be a step above the rest in the area and still you can walk in and they will talk and ask how things are no well he bout a bike whose next mantality they are the same even after your purchase. Very pleased."
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By: James Newport News,VA
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"I wanted to say thanks for the great service. Jake in sales did a fantastic job. I really appreciate dealing with someone who is actually practicing customer service. Chris in the service department came out to answer all of my questions about my new bike. He really explained the concerns that I had to me.
Top notch all around."
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By: shannon Yorktown,VA
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"Sunrise came highley recommended from several friends and they were totally right! They are the best group of people to buy from or just to hang around with. My friends and I will ride there just to hangout. Chris Bailey was a great help when purchasing my 09 R1 and will be the guy I call when its time for another. Gloria was a big help on the new gear bought.. They welcome you right in and treat you like family. Thanks Sunrise."
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By: Garland Lanexa,VA
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"Jake Mart was awesome! Made us a great offer that we could not refuse. Would highly recommend him to any of my freinds. Looking foreward to continued relationship with this dealership."
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By: Connor Moyock,NC
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"After doing my own research on local Bike dealerships and visiting several other unnamed dealers I dropped in to visit Sunrise.
I was greeted warmly as soon as I walked through the door , no pretentious aloof crap just real people selling awesome machines.
I bought my C-50 that very same day after some credit issues ..
Excellent staff before and after purchase; no other dealership can boast that!!"
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By: Bret chesapeake,VA
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"I visited several other local dealerships before going to Sunrise;
Sunrise is hands down the BEST Motorcycle Dealership in Tidewater.
From the moment I walked through the door my experience was the best it could be.
No-one tries harder than these guys to provide you with all the info you need with no pressure,also the service dept rocks.
The parts dept is exceptional!!
The attitude that they present is A#1.
I purchase my 08 C-50 that same day and am loving every minute of it!!!!!!!!
RIDe on : )
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By: Bret chesapeake,VA
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"My boyfriend and I want to thank Gloria for her asssitance during your recent Jacket sale! We both got one! BTW, we will be back! Niki & D.A. :)
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By: Niki Virginia Beach,VA
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"I have never been to such a great dealership before. i was looking for my first bike and wasn't sure about which bike to buy. The sale and service people help me out alot in good information and even recommend trying to find a used one to drop a few time. I came back when then had a nice used on in my price range. once i've learned to ride a little better I'll be back to buy a nice new motorcyle from them. I recommend then to everyone"
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By: samual norfolk,VA
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"Had an AWESOME experience!!! Thank You Chris!!!!!!!!"
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By: Stephanie Virginia Beach,VA
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"I'm glad to hear Chris Selby is out of the hospital and back at the shop now.he seriously is one of the best people i have ever met in my many years of riding and going to bike shops.Many people were concerned for him,glad he is better now."
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By: Bill va.beach,VA
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"Everyone there is top notch!!! As a former member of the armed forces and a traveling "new store set up manager," I've lived in or visited over 31 cities and states. So comparably speaking. The team here exceeds expectations in all areas. They do whatever it takes to ensure your more than happy with your experience. Chris Bailey (my sales rep) was always patient, professional and knowledgable. Coty was professional and listened but never difficult to work with. The finance manager can be a deal breaker with some dealerships but not this one.....The entire experience was easy and enjoyable. Steve in parts ensured I got the extras I wanted for the result I was after. After making the trip from Richmond and passing more than 3 Suzuki dealerships. I recommend Sunrise to all the bikers I know. Thanks"
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By: Dave Richmond,VA
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"As a female rider I was happy to see you have a female salesperson.Gloria was very helpful and had such a great smile! I will be back on my next trip to Tidewater.You have a great store!"
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By: Yankee Hopewell,VA
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"i came out to your dealership just looking around for my next bike and i was met at the door with great customer service i was not haggeled into buying a bike that day i was told to just take my time and when i was ready you put me a package together for me also i was taken all over the shop showing me everything you had no other dealership i have been to ever did that and i have been to many so i just want to say that i will be buying my next bike from sunrise cycle thank you.
zack jaber"
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By: zack hampton,VA
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"Great group of guys, got an excellent deal on my bike:)"
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By: Anonymous Kitty Hawk,NC
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"By far the best. Most professional group of people I have ever come across. I knew when I walked in the door that Sunrise Cycle was my first and last stop were I wanted to buy my bike. Don and Cody were excellent and I will definitely recommend everyone looking for a bike, to see these gentlemen. THANKS GUYS!!!!
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By: Ron Norfolk,VA
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"Great Deals on Kfx 450 Cheapest around!!!!"
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By: Brian Pungoteague,VA
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"Everyone is always friendly and helpful. The parts people
know there stuff and will always put out the extra effort to get you what you want. Service was quick and they take the time to answer your questions. I would recommend Sunrise to anyone who wants a great bike from people who care."
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By: Anonymous norfolk,VA
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"Just purchased two Suzuki bikes, a C90 and a C50, for myself and my wife. We just wanted to say that our experience with your dealership was great! Our sales rep, Cody Canute, answered all our questions, and worked hard to give us a great deal for our bikes. We highly recommend Sunrise and Cody to anyone looking to purchase a new bike!"
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By: Jeff Virginia Beach,VA
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"Ricky was phenominal in helping me pick out and purchase the bike of my dreams. He was very professional, curtious, and just a great person too work with in my experience of buying a new bike. Not only did they custom order my bike but had it in and ready too go within 3 DAYS! As I said the whole experience with Sunrise Cycle, especially Ricky my Sales Associate was just great and hassle free. A special thanks too him and everyone who had a part in getting my 2007 R1 in and assembled so quickly. Could not ask for better service. I will certaintly be purchasing my next toy from them whenever the time comes!
Ben Larsen"
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By: Michael v.a beach,VA
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"i would like to start out thanking the crew , mainly gordon ,gordon is a one of a kind no one can compair to his personality, he knows how to make some one that does'nt no squat about bikes feel comfortable , and goes that extra mile to help ,, and i thank him for being who he is, the other A$% h^^&S in va beach need to go see how to run a bussines,
and the gents in the sale's department nice ,and well to gents in the show room thanks for letting me tell my stories while i waited for my buddy who wanted to buy every thing in sight , lol take care you will alway have a friend and recomendations ,,"
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By: Anonymous chesapeake ,VA
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"Ricky was a great guy to deal with, he helped make my purchase a very good experience "
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By: Scott norfolk,VA
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"Great service,Great price,no b.s.,Roy was great to work with!"
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By: George Windsor,VA
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By: JOHN virginia beach ,VA
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"I purchased the awesome ZX10R a couple of weeks ago. I really appreciate the environment at Sunrise. I drove past the other Kawasaki dealer (C) on the peninsula to get to Sunrise. Even though I live about 10 minutes from C#@$ys, I'd rather drive 30 miles to get the service offered at your dealership. Cody is an awesome person and salesman. I didn't feel pressured, and I felt good about the entire transaction. Cody was professional and provided answers to all my questions.
Even though my experience with Bo in service was limited, I think he's a good person who takes care of customers in a professional manner.
Thanks and keep up the good work."
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By: Michael Newport News,VA
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"Been dealing with Don an Mike in Parts for years,from Cycle World to Commonwelth.Honestly gotta say they are without a doubt the most experienced parts guys I,ve ever dealt with.Sunrise should be proud to have these guys on there staff!!"
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By: Curt Chesapeake ,VA
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"Great bunch of guys. Ansewred all questions and told me about all the good places to ride my 06 700 raptor"
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By: Fred Norfolk,VA
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"Hey Branyel, Just wanted to drop you a line because I haven't been able to get over that way and let you know that you were absolutely right about the Suzuki C50T.
I'm starting to get more used to it now and I'm having a lot of fun with it. It has good balance which is good for me! Even though I was a little concerned about the weight when I bought it, I have been able to handle it without incident. I just wanted to thank you for all your help on choosing my first bike and gear! You were right,I'm having a blast on it and my friends this morning said they could tell I was starting to feel more comfortable on it because I'm driving faster and faster.
Thanks again for your assistance and I've been telling everyone about your place and how good the service is."
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By: Ida Va Beach,VA
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"I never expected that buying a motorcycle could ever be easier. The sales staff worked worked with me to ensure I got the bike I wanted. I shopped at other dealers but Sunrise was far above all others in customer satisfaction and price. When you walk in the door you feel like your walking into a family reunion. Branyel was the greatest. I love my 2005 Liquid Silver Venture."
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By: Bob Portsmouth,VA
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"I went to buy a new motorcycle, and rode away in one and a half hours on a 2005 C50 Boulevard. Janette Woodlock was very energetic and her professionalism made the purchase process a very pleasant one. Thank you to the staff. Keep it safe and in the wind!"
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By: Gregory Norfolk,VA
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"I went just looking at helmets and after talking with Linda Barboza about different bikes and what would fit someone of my size I bought a Kawasaki Vulcan 1500 and have never been happier. I am very pleased with the customer service and freindly people. I will continue to do business with Sunrise, "not to mention the parts dept" was very helpful in geting the right accessories. "
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By: Jeffrey Virginia Beach,VA
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"My first visit to Sunrise was just to get a chain shortened, But I was treated as if I was buying a hole bike.
It is not often you meet that many friendly/helpful people under one roof.
Will be doing all my business there from now on !"
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By: Ulrik Virginia Beach,VA
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"It's been almost three years since I have purchased my ride from Sunrise. To this day I still routinely use Sunrise parts and service for all my needs. Everyone is helpful, friendly, and the customer service is awesome.
Linda, Mike, Bo, and John (just to name a few) have been great!
I have been riding in Norfolk/Virginia Beach for seventeen years and this is the best shop for new and old riders.
Thanks For Everything!
Doc Felton "
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By: Michael Virginia beach,VA
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BIG SPRING SALE ON ALL ATVs,DIRT BIKES,ALL MUST GO GAS GOING UP GET A SCOOTER
ASK ABOUT END OF THE YEAR SALES ON ALL MOTORCYCLES,ATV AND WATERCRAFT EVERYTHING MUST GO
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