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We are an authorized LO/JACK early warning installation Facility. "Get it, And get it BACK"
First Time rider? Looking for a new Bike but not necessary a "new" bike. Visit our Pre-Owned inventory and see the great Savings we have on our Pre-owed Inventory. 
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| What some of our customers say about our dealership.
To add a testimonial of your own, submit it on the Customer Survey Page.
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"WOW! What a top notch experience! I went to Sunrise Cycles a little unsure of what to expect due to the negative experiences from many other dealerships in the area (or negative comments I had heard). When I walked in they welcomed me but didnt rush me like a piece of meat. There was no pressure at all. Jacob Mart was friendly and really took care of me and my family. There was no B.S., and he was a straight shooter from the get-go. Even though I'm comming from Williamsburg, I dont think I'll be going anywhere else! Thanks guys....cant wait to hit the trails with my son.
-Chris (new KX85) and 5 yr old son Jackson (new TTR50)
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By: Chris WILLIAMSBURG,VA
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"First time I've ever bout a new anything I dealt with Chris he was great friendly and willing to help walk me through the process never wanted me to feel uncomfortable about buying and if I was he would answer my questions straight forward no side talking or any of that. The sunrise staff seems to be a step above the rest in the area and still you can walk in and they will talk and ask how things are no well he bout a bike whose next mantality they are the same even after your purchase. Very pleased."
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By: James Newport News,VA
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"I wanted to say thanks for the great service. Jake in sales did a fantastic job. I really appreciate dealing with someone who is actually practicing customer service. Chris in the service department came out to answer all of my questions about my new bike. He really explained the concerns that I had to me.
Top notch all around."
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By: shannon Yorktown,VA
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"Sunrise came highley recommended from several friends and they were totally right! They are the best group of people to buy from or just to hang around with. My friends and I will ride there just to hangout. Chris Bailey was a great help when purchasing my 09 R1 and will be the guy I call when its time for another. Gloria was a big help on the new gear bought.. They welcome you right in and treat you like family. Thanks Sunrise."
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By: Garland Lanexa,VA
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"I can't wait to purchse my own bike from Sunrise Cycle and I will make sure I ask for Gloria Mason and Roy Ford(period) lol... My boyfriend purchased a 2009 Yamaha R6 from Sunrise Cycle and we received the best customer service from them both. Mrs. Gloria went above n beyond to make sure my boyfriend received all the accesories he needed she is very sweet n kind and made us feel welcome. Mr. Roy always makes me laugh he made my boyfriends first bike purchase a great experience and i will prefer anyone to Sunrise Cycle!!! I Love to visit Mrs. Gloria Mason and Mr. Roy Ford whenever i can... Keep up the good work guys!!! "
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By: Chenille Norfolk,VA
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"I came prepared. Having studied all motorcycles, in pricing, want I wanted and what was the best one for me. I had questions, Roy Ford had answers. He had knowledge and he had a love of the motorcycle. take your time, look around and if you ask Roy Ford a question, you will get a straight answer. And a glass of sweet tea. Really."
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By: Kevin Portsmouth,VA
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"I would like to say thanks to Roy Ford, I have bought something I truly wanted. He took the time to explain everything. There were things that needed to happen and he along with the other great folks at Sunrise, made it happen. although I had not ridden in almost 20 years, I ride now with confidence, enjoyment and the pure love of the road. I would not be here without the man, Roy Ford and the other great people at Sunrise. Thanks for supporting our military both active duty and retired. You all make great things possible. Again, a personal thanks to Roy; would not be out here on the road without you. Another fine Suzuki Boulevard Special Edition owner!!"
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By: Kevin Portsmouth,VA
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"Great Staff, Gloria Mason is one of the Best around i wouldn't go anywhere else, her customer service is absolutely one of the best my girlfriend and i had ever encountered. I would recommend prospect or existing customers to purchase from Sunrise cycles and i would tell them to ask for Mrs. Gloria Mason Go Gloria!!!! I purchased a 2009 Yahama yzf-r6 with the great assistance of Roy FORD. LOL definitely made me and my girl feel comfortable and confident to buy a bike worked with me all the to the end and still is the same salesman as he was when i walked in the door good guy great store Sunrise Cycles
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By: Jermill Norfolk,VA
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"Jake Mart was awesome! Made us a great offer that we could not refuse. Would highly recommend him to any of my freinds. Looking foreward to continued relationship with this dealership."
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By: Connor Moyock,NC
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"After doing my own research on local Bike dealerships and visiting several other unnamed dealers I dropped in to visit Sunrise.
I was greeted warmly as soon as I walked through the door , no pretentious aloof crap just real people selling awesome machines.
I bought my C-50 that very same day after some credit issues ..
Excellent staff before and after purchase; no other dealership can boast that!!"
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By: Bret chesapeake,VA
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"I had the best experience with Roy Ford and SUNRISE Cycle! I just bought my first bike and the entire experience was awesome! Roy was friendly, knowledgeable, and made sure I was completely taken care of. He answered all my questions and didn't pressure me at all, he made me feel very comfortable with my purchase. I will definately be returning to Sunrise Cycle, and I would recommend to anyone who is thinking of purchasing a bike to buy from Sunrise!!!"
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By: Anonymous Suffolk,VA
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"I visited several other local dealerships before going to Sunrise;
Sunrise is hands down the BEST Motorcycle Dealership in Tidewater.
From the moment I walked through the door my experience was the best it could be.
No-one tries harder than these guys to provide you with all the info you need with no pressure,also the service dept rocks.
The parts dept is exceptional!!
The attitude that they present is A#1.
I purchase my 08 C-50 that same day and am loving every minute of it!!!!!!!!
RIDe on : )
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By: Bret chesapeake,VA
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"My boyfriend and I want to thank Gloria for her asssitance during your recent Jacket sale! We both got one! BTW, we will be back! Niki & D.A. :)
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By: Niki Virginia Beach,VA
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"I have never been to such a great dealership before. i was looking for my first bike and wasn't sure about which bike to buy. The sale and service people help me out alot in good information and even recommend trying to find a used one to drop a few time. I came back when then had a nice used on in my price range. once i've learned to ride a little better I'll be back to buy a nice new motorcyle from them. I recommend then to everyone"
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By: samual norfolk,VA
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"HICKORY!!!!!
I would just like to say that my experience at Sunrise Cycle has probably been one of my best buying experiences. My sales person, Roy Ford, was absolutely the best to deal with. There was no pressure, he was very knowledgeable and fun to deal with. He definitely worked out a great deal on my bike (an 08 Yamaha fz6) and even was able to get all my accessories thrown in as well. I can say I would not hesitate to recommend Roy Ford and Sunrise Cycle to anyone. Thanks again!!!!!! "
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By: Kenny chesapeake,VA
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"i wanted a commuter bike; something small, and economical. Roy told me I'd be back in a year, and he was right. Despite having moved to St. Louis in April, I came all the way back to Norfolk to buy my new Yamaha 1100 from Sunrise. way to go, guys! 970 miles, one way."
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By: Edward St. Louis,MO
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"Had an AWESOME experience!!! Thank You Chris!!!!!!!!"
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By: Stephanie Virginia Beach,VA
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"I'm glad to hear Chris Selby is out of the hospital and back at the shop now.he seriously is one of the best people i have ever met in my many years of riding and going to bike shops.Many people were concerned for him,glad he is better now."
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By: Bill va.beach,VA
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"Everyone there is top notch!!! As a former member of the armed forces and a traveling "new store set up manager," I've lived in or visited over 31 cities and states. So comparably speaking. The team here exceeds expectations in all areas. They do whatever it takes to ensure your more than happy with your experience. Chris Bailey (my sales rep) was always patient, professional and knowledgable. Coty was professional and listened but never difficult to work with. The finance manager can be a deal breaker with some dealerships but not this one.....The entire experience was easy and enjoyable. Steve in parts ensured I got the extras I wanted for the result I was after. After making the trip from Richmond and passing more than 3 Suzuki dealerships. I recommend Sunrise to all the bikers I know. Thanks"
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By: Dave Richmond,VA
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"As a female rider I was happy to see you have a female salesperson.Gloria was very helpful and had such a great smile! I will be back on my next trip to Tidewater.You have a great store!"
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By: Yankee Hopewell,VA
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"i came out to your dealership just looking around for my next bike and i was met at the door with great customer service i was not haggeled into buying a bike that day i was told to just take my time and when i was ready you put me a package together for me also i was taken all over the shop showing me everything you had no other dealership i have been to ever did that and i have been to many so i just want to say that i will be buying my next bike from sunrise cycle thank you.
zack jaber"
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By: zack hampton,VA
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"I totally recommend Roy Ford along with the Sunrise motorcycle dealership to all of my friends. I tell them if they can't get the right deal from Roy then it can't happen. When I first purchased my Hayabusa, Roy was the guy who made things happen. Thanks Roy and hopefully some more of my friends will come and see you soon."
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By: Joseph Suffolk,VA
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"Great group of guys, got an excellent deal on my bike:)"
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By: Anonymous Kitty Hawk,NC
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"By far the best. Most professional group of people I have ever come across. I knew when I walked in the door that Sunrise Cycle was my first and last stop were I wanted to buy my bike. Don and Cody were excellent and I will definitely recommend everyone looking for a bike, to see these gentlemen. THANKS GUYS!!!!
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By: Ron Norfolk,VA
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"Great Deals on Kfx 450 Cheapest around!!!!"
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By: Brian Pungoteague,VA
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"Roy Ford was an outstanding salesmen. He made me feel welcome and comfortable will looking around. He made the whole experiance really enjoyable. "
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By: Christopher Virginia Beach,VA
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"I just purchased a Suzuki M 109 and my sales rep (Roy) was absolutly the best sales person I have delt with since shopping around for a motorcycle. There were no pressure put on me at all and he made me feel right at home. I also want to personnally thank Roy for his support to all military personnel. Thanks Roy!!!"
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By: Charles Virginia Beach,VA
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"Everyone is always friendly and helpful. The parts people
know there stuff and will always put out the extra effort to get you what you want. Service was quick and they take the time to answer your questions. I would recommend Sunrise to anyone who wants a great bike from people who care."
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By: Anonymous norfolk,VA
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"Just purchased two Suzuki bikes, a C90 and a C50, for myself and my wife. We just wanted to say that our experience with your dealership was great! Our sales rep, Cody Canute, answered all our questions, and worked hard to give us a great deal for our bikes. We highly recommend Sunrise and Cody to anyone looking to purchase a new bike!"
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By: Jeff Virginia Beach,VA
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"bought a pair of atv's from roy and am thoroughly loving them.i'm glad roy spent time with me to explain the benefits of not getting a race model for what i was going to be using it for,cause it would have been a big mistake.thanks for your help roy, you made me happy and saved me a little dough! thanks again!"
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By: paul va.beach,XX
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"Ricky was phenominal in helping me pick out and purchase the bike of my dreams. He was very professional, curtious, and just a great person too work with in my experience of buying a new bike. Not only did they custom order my bike but had it in and ready too go within 3 DAYS! As I said the whole experience with Sunrise Cycle, especially Ricky my Sales Associate was just great and hassle free. A special thanks too him and everyone who had a part in getting my 2007 R1 in and assembled so quickly. Could not ask for better service. I will certaintly be purchasing my next toy from them whenever the time comes!
Ben Larsen"
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By: Michael v.a beach,VA
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"i would like to start out thanking the crew , mainly gordon ,gordon is a one of a kind no one can compair to his personality, he knows how to make some one that does'nt no squat about bikes feel comfortable , and goes that extra mile to help ,, and i thank him for being who he is, the other A$% h^^&S in va beach need to go see how to run a bussines,
and the gents in the sale's department nice ,and well to gents in the show room thanks for letting me tell my stories while i waited for my buddy who wanted to buy every thing in sight , lol take care you will alway have a friend and recomendations ,,"
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By: Anonymous chesapeake ,VA
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"Ricky was a great guy to deal with, he helped make my purchase a very good experience "
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By: Scott norfolk,VA
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"I am very pleased with my recent purchase of my new 2006 V-Star 650 Classic (great ride). Your salesman, Roy Ford, conducted himself in a very courteous and professional manner, and with his great sense of humor together with his straight forwardness and honesty put myself and my wife both at ease. I now have 500 miles on my bike, and will soon be taking it in for it's 600 mi. service, which I feel confident that it will be performed in a timely and truly professional manner. "
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By: Thomas Hampton,VA
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"Great service,Great price,no b.s.,Roy was great to work with!"
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By: George Windsor,VA
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"I Purchased a 06 Kawasaki ZX10R from Sunrise about a month ago. I like the environment also at Sunrise. Roy Ford provided outstanding customer service. He made purchasing the new bike easy as possible. I've been visiting Sunrise for a couple of years now and my experience is always excellent, whether it's Service, Parts, or Roy in Sales. I have refered two of my friends to Sunrise and there purchasing experience was the same as mine. Keep up the work guys."
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By: Ronald Norfolk,VA
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By: JOHN virginia beach ,VA
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"I purchased the awesome ZX10R a couple of weeks ago. I really appreciate the environment at Sunrise. I drove past the other Kawasaki dealer (C) on the peninsula to get to Sunrise. Even though I live about 10 minutes from C#@$ys, I'd rather drive 30 miles to get the service offered at your dealership. Cody is an awesome person and salesman. I didn't feel pressured, and I felt good about the entire transaction. Cody was professional and provided answers to all my questions.
Even though my experience with Bo in service was limited, I think he's a good person who takes care of customers in a professional manner.
Thanks and keep up the good work."
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By: Michael Newport News,VA
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"Been dealing with Don an Mike in Parts for years,from Cycle World to Commonwelth.Honestly gotta say they are without a doubt the most experienced parts guys I,ve ever dealt with.Sunrise should be proud to have these guys on there staff!!"
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By: Curt Chesapeake ,VA
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"Great bunch of guys. Ansewred all questions and told me about all the good places to ride my 06 700 raptor"
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By: Fred Norfolk,VA
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"Hey Branyel, Just wanted to drop you a line because I haven't been able to get over that way and let you know that you were absolutely right about the Suzuki C50T.
I'm starting to get more used to it now and I'm having a lot of fun with it. It has good balance which is good for me! Even though I was a little concerned about the weight when I bought it, I have been able to handle it without incident. I just wanted to thank you for all your help on choosing my first bike and gear! You were right,I'm having a blast on it and my friends this morning said they could tell I was starting to feel more comfortable on it because I'm driving faster and faster.
Thanks again for your assistance and I've been telling everyone about your place and how good the service is."
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By: Ida Va Beach,VA
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"I never expected that buying a motorcycle could ever be easier. The sales staff worked worked with me to ensure I got the bike I wanted. I shopped at other dealers but Sunrise was far above all others in customer satisfaction and price. When you walk in the door you feel like your walking into a family reunion. Branyel was the greatest. I love my 2005 Liquid Silver Venture."
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By: Bob Portsmouth,VA
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"I went to buy a new motorcycle, and rode away in one and a half hours on a 2005 C50 Boulevard. Janette Woodlock was very energetic and her professionalism made the purchase process a very pleasant one. Thank you to the staff. Keep it safe and in the wind!"
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By: Gregory Norfolk,VA
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"I went just looking at helmets and after talking with Linda Barboza about different bikes and what would fit someone of my size I bought a Kawasaki Vulcan 1500 and have never been happier. I am very pleased with the customer service and freindly people. I will continue to do business with Sunrise, "not to mention the parts dept" was very helpful in geting the right accessories. "
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By: Jeffrey Virginia Beach,VA
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"roy in sales department was great "
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By: steven hayes,VA
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"My first visit to Sunrise was just to get a chain shortened, But I was treated as if I was buying a hole bike.
It is not often you meet that many friendly/helpful people under one roof.
Will be doing all my business there from now on !"
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By: Ulrik Virginia Beach,VA
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"It's been almost three years since I have purchased my ride from Sunrise. To this day I still routinely use Sunrise parts and service for all my needs. Everyone is helpful, friendly, and the customer service is awesome.
Linda, Mike, Bo, and John (just to name a few) have been great!
I have been riding in Norfolk/Virginia Beach for seventeen years and this is the best shop for new and old riders.
Thanks For Everything!
Doc Felton "
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By: Michael Virginia beach,VA
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"Roy is an excellant salesperson. I'm into sales myself and I tell my staff once you get the customer to feel comfortable everything from there is a breeze. He truly made me feel like a friend and not just another customer."
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By: Kenny Portsmouth,VA
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